I’m a multidisciplinary designer and illustrator born in Rio and enhanced in California. I create visual identities that elevate brands and solve UI/UX challenges that enhances experiences.

I always loved everything that involved design and after several years in the profession, I am more passionate about it than ever. I’m the guy that notices fonts in menus, the guy that shudders over a horrid logo, and the guy that dreams that everyone one day will truly understand and embrace that less is more. I believe in user-centric design, and in simple, intuitive interfaces.

I am an experience crafter. I’m an avid design blog reader, a font freak, a virtual reference hoarder, and a doodler. I am constantly drawing and sketching.

In my spare time I enjoy working out or going to Yoga and walking my dogs, which is probably when I have my     best insights.